Mac & Gray | Avellite

The Ask

Asked to provide a cost effective start-up website with integrations.

Mac and Gray reached out to us for a cost effective method for them to be able to connect and offer services to their client; without having to make an expensive bespoke platform.

The Solution

Constructed a responsive and modern website to boost brand appeal.

After some careful research, and conferrals with our client, we decided upon an approach which fit their requirements at a cost that was more suitable for them as a start-up using various cost effective integrations.

Constructed a responsive and modern website to boost brand appeal.

We were approached by Mac and Gray and asked to quote for a cost effective solution for their start-up company. We we're provided a comprehensive business model, and some stringent requirements to ensure their brand and business model were kept in place.

After conducting our design research, and understanding the content that was to be placed on the site; we obtained approval from our clients and began building.

Our client's requested multiple changes and additions throughout the development process which granted challenges to our timeline; however, we realised the importance of these amendments and confidently advised on such and set out to ensure we kept within our original deadlines.

On receipt of the finished website our client was pleased with the design produced, with minor amendments to some aspects of the wording; and we continue to this day to provide support to Mac and Gray in their exciting new business.

Process

How we approached this client.

Requirements Recieved

We gathered our client's requirements, and determined the best route to market of their new website; all whilst establishing a budget and deadline that best fit their business timeline.

Market Research

We assembled a design from extensive market and design research and provided our clients with a pre-development proof for approval. This ensured that we could provide insight into the website design, keep our client informed, and establish an accurate timeline.

Development

The website's development took pace over the span of a month and consisted of various design iterations, client validation and approval meetings. We designed the front end with CMS connection for blogging; as well as a dashboard for clients which connected to all the client's platforms.

Approval & Support

We excitedly unveiled the website to our clients in a meeting where they confidently approved the design with minor corrections to aspects of wording on the homepage. The website is live at https://www.macandgray.com; where it is ready to be launched to the wider world.

features

Just some of the improvements included in this service.

Modern & On-trend Design

We fused design analysis with sector trends to ensure a modern, appropriate, and engaging design.

Fast & SEO Performant

Our websites are hosted on the fastest architectures; coupling this with a bespoke and lean html structure ensures our websites rank higher on search engines.

Fully Responsive

Every website we create is tirelessly crafted to ensure it performs perfectly on all major browsers, desktop and mobile devices, and search engines. This is a must in todays technological world.

Client Success